Why Influencer Marketing is Essential for Emerging Brands: The Power of Influencers and the Role of Agencies

In today’s media environment, being an influencer with a sizable audience on social media or YouTube has turned into a million-dollar business. Brands and companies have come to know the reality that influencers hold the attention of thousands of people around the world. Having been handed their powers as tastemakers and gatekeepers to dedicated online subcultures in an Internet-saturated world, influencers have willed their way into playing big roles in our culture—especially among younger generations.

As a result, influencers have something that emerging brands need to reach new ways of generating more awareness for their products or services. TV and print are dying formats with not nearly as much ROI for brands looking to advertise their products to as many people as possible. Moreover, with the rise of search engines, people have been able to find exactly what they want at a moment’s notice. Because of the changes in media and communication, emerging brands have to start thinking differently about how they’re going to reach their core audience. That’s where influencer marketing comes into play.

By finding an influencer with a sizable audience and a positive reputation within their chosen subculture, brands can immediately gain favor among the people who would be most likely to use their product. Having gained the trust of their audience members, an influencer guarantees that their audience will listen when they recommend a product. Using a brand influencer is often cheaper than paying for ad placements that an audience might just skip over or consider irrelevant. Since influencers create content catered to a specific audience or based around a specific subject, brands can be sure the right people are receiving the message—rather than hoping that the right people stumble upon them with an advertisement. According to Influencer Marketing Hub, companies on average earn back $5.20 for every dollar invested in influencer marketing. Influencer marketing is no longer an option; rather, it has become a must for any startup that wants to be competitive in this market.

For those brands that have acknowledged the importance of influencer marketing, the next step would be finding the right influencer for their needs and marketing budget. Not every brand can afford or even needs to hire the most popular and sought-after influencers in the world, like MrBeast or Logan Paul. Instead, most companies are going to need to be strategic in finding and choosing an ideal influencer for their brands. That is where influencer marketing agencies come into play. A really good social media or Youtube influencer agency, like HireInfluence, will eliminate most of the difficult legwork that brands interested in influencer marketing would have to do.

Having a roster of vetted, strategically selected influencers means an influencer marketing agency will know exactly who to pair with a brand after some assessments.

But the work of an influencer marketing agency doesn’t stop there. The agency will also help brands plan their influencer marketing campaigns by using analytical tools to make sure that marketing campaigns reach the highest possible impact. Finally, influencer agencies will help brands to comply with all necessary guidelines for sponsored content, avoiding copyright infringement and costly legal problems for all parties involved.

With a good influencer marketing agency, emerging brands can save themselves time, money, and effort while allowing them to stand alongside other brands in their industry in the highly competitive world of advertising. Given the added efficiency and innovation that influencer marketing agencies bring into the mix, they are the way forward for emerging brands across the world. If you are into Influencers marketing, check out HireInfluence, one of the most prominent influencer marketing agencies.